Brand Identification Manuals for Coca-Cola rvb books 1967 – 1976 at the

1967 – 1976 at the Kunstverein für die Rheinlande und Westfalen

puis part étudier à l'UFR des Arts-Université de Picardie Jules Verne à Amiens

à partir de l'art et du design

À PART highlights two actresses: Noomi Rapace and Vimala Pons

Brand Identification Manuals for Coca-Cola rvb books 1967 – 1976 at theCompiled from archival documents spanning 196979, Brand Identification Manuals for Coca Cola explores a period in the companys branding history that spans prolific advertising campaigns to a deep focus on modernist design systems. Most notably, the introduction of the Coca Cola Arden Square, which exists as a global brand identifier to this day. Each manual in this compilation displays usage guidelines around logos, typography, packaging, color, and